New Era for New Marketing Partners
CoolTea is the next evolution for today's marketer looking to get the word out in a meaningful, memorable, and cost efficient manner - e.g., for brand building, direct selling, educational awareness, market testing, new product introductions, public relations, promotions, sampling and/or other integrated direct marketing efforts.By tapping the power of viral-marketing among today's business and community influencers, CoolTea extends brand awareness and bottom line results by fostering buzz for your products and services online and offline.
We have the email guest lists to attract qualified attention and attendees, the reputation for respected and well run events, and the web technology (e.g., event registration, interactive attendee lists, online contests, photo galleries, polls).
CoolTea is committed to successful business connections and Mother Nature proves that when it comes to evolution, symbiotic relationships go the distance!
And by partnering with CoolTea, your business will do more than survive, you'll thrive!
Benefits of Partnering
- Integrated Dialog: With CoolTea's private customers -- highly coveted business and community influencers who represent the prestigious leadership class -- 21 million strong in U.S. and growing around the globe
- Web Exposure: Visibility and links to interactive opportunities with thousands of unique weekly web visitors
- Viral Word-of-Wire: Emails to professionals and community leaders on our private Guest Lists who repeatedly forward said emails to multitudes of their like-minded friends
- Memorable Events: Unique multi-dimensional event experiences that provide lasting brand appeal generated by a mixedbrew of business networking and often nonprofit advocacy engineering
- Menu of Partnering Deliverables Include: Web presence (e.g., outbound emails, podcasts, web links), event presence (e.g., greeting, table, raffle), event comps, and/or private follow-up attendee emails
Partnering ROI & Marketing Value
CoolTea delivers powerful impact at a fraction of the cost of any other marketing program by uniquely combining integrated B2B, direct, and event marketing with digital communications.Consider a direct mail campaign of 20,000 units with a typical 1% response rate (equaling 200 business people). The postage alone would total $6,000 not including other out-of-pocket costs such as creative, labels, lists, printing, etc.
Furthermore, CoolTea taps the power of viral marketing as an emotional brand where circles of influence are touched as CoolTea customers forward our emails to their like-minded friends.
So, while you can invest in a direct-mail campaign to reach business leaders, you will miss out on the added Branding and Public Relation benefits of word-of-wire and memorable multidimensional exposure CoolTea provides.
Types of Partners
- Communication Partners: Magazines, newspapers, other networking teams, web sites
- Event Partners: Restaurants and other suppliers of conference, entertainment, food/beverage, hospitality, meeting planning, transportation products and/or services
- Nonprofit Partners: Aka "Impact Partners" because they make an impact in our communities
- Regional FunCommittee Partners: Local volunteers who help shape event experience
- Table and Title Partners: Enjoy opportunities to present your products and services during CoolTea events - e.g., greeting, event table, raffle, includes on program and promotional materials
- Note: CoolTea is also on the lookout for University Partners and Speakers - authors, coaches, presenters, speakers, and other experts with compelling content who enjoy sharing
Partial List of Partnered Teams
- Event Partners and Sponsors: AFLAC, Aromatherapy Center of Connecticut, Avalon Communities, Baileys Irish Cream, Bourbon Street, BNI - Business Networking International, Brown Raysman, Bigelow Teas, BV Wines, Chocopologie, Citibank, Country Living Associates, Crown Theaters, Depot Liquors, Fairfield County Weekly, Fast Company Magazine's Company of Friends, Flagship Networks, Floral Expressions, Innovation Software Group, Investors Capital Corporation, Labatts, LaGaipa Investment Group at Wachovia, Lakeside Pottery, Market America, Neato, Peoples Bank, Onion Alley, Open Minds Open Doors, RidgefieldRealEstate.com, Simply Elementary, Sound Tigers, Tazo Teas, Too Long Ears, Westport VFW-399
- Nonprofit Partners: Beardsley Zoo, Boy Scouts, Department of Social Services, Connecticut Film Festival, Director's View Film Festival, Fairfield University, Greenwich Film Festival, Horizons Student Enrichment Program, Share Our Strength (SOS) Taste of the Nation, The Maritime Aquarium at Norwalk, The Volunteer Center of Western Connecticut, The University of Connecticut's Stamford School of Business and their CITI Team (Connecticut Information Technology Institute), Wildlife Orphanage
