About Influentials
CoolTea caters to a wide variety of business and community influencers.Per FastCompany Magazine's March 2003 article referencing Roper Poll research, influencers were identified years ago as the leadership class of society and the most important movers-'n-shakers of ideas and behaviors that define the American dream - engaged activists with restless minds and pragmatic optimism who honor strong relationships, personal integrity, creativity, exploration, open mindedness, knowledge, and learning.
Ten percent of the American populace and demographically average (e.g., college educated, half married, half not, half woman, half men, most are homeowners, many entrepreneurs, many corporate professionals, a media age of 45, household income of $55,300), influentials are as diverse as the rainbow population of the United States and transcend age, color, economic status, education, ethnicity, gender, marital status, religion, shape, size, political sensibilities, et al.
Connections Are a Form of Wealth
Per Jon Berry's 2003 interview in FastCompany Magazine, "Connections are the ultimate renewable resource and the truest form of wealth. They don't go away when Wall Street goes south ... The average influential is connected to seven groups or communities, which is twice as many as the average professional or affluent person. That means they have better information, they're more interesting, and they have ..."Note at the time of the article Mr. Berry was CEO of RoperASW, the firm responsible for the Roper Poll which first identified the Influential Class over 60 years ago.
Importance of Business Networking
Business networking is an increasingly important part of today's professional character, intellectual assets, growth skills, opportunistic strategic mix, and is ongoing - e.g., in America, no matter what level of success we achieve, there is almost always another level and oh, how un-American it is to settle for current levels.Yet most people dislike networking, sales and new business professionals aside. Many are uncomfortable meeting new people and refer to networking in a similar fashion to cold calling.
Standing in a room full of strangers can be intimidating, and paying good money doesn't help either. Then there is the issue of time investments. Time is being crunched for all of us and discretionary time cost is today's precious commodity we marketers compete for. No longer is the question, "Do I have the fifty dollars to buy that pair of jeans?" but increasingly the question is, "Do I have the time to run to the store (catalog, web site) to buy that pair of jeans?"
Consumers and business professionals think alike when they pay for entertainment and/or professional attendance. In both cases, they pay with awareness, participation and wallet (i.e., time and money). Before either convert to a sale, they share common immediate questions such as, "What am I going to get? How much is it going to cost me? When/where is it? What's involved?"
To these questions we answer, "You are going to get the lowest-cost, highest-value, effective, fun, interesting and trusted business networking service you can subscribe too. One that is cost efficient, attractive to high-caliber professionals from a wide variety of disciplines and industries who are able to connect, share and showcase in a trusted environment."
Trust is a Growth Industry
The value of trusted business networks that advance connections will only increase in value as our economy becomes more and more project-based, outsourced-centric, globally competitive, and wired.A trusted infomediary, CoolTea sets a friendly, respected stage that attracts a diverse range of busy, driven, fascinating, innovative, intelligent, sophisticated and successful influencers - e.g., artists, attorneys, community leaders, creatives, entrepreneurs, executives, independent producers, investors, merchant bankers, musicians, photographers, professionals, professors, remote/virtual/telecommuting workers, techies, videographers, writers and websmiths.
CoolTea eliminates cold-calls and turns them into warmed-calls (cool-calls) by providing online tools and in-person venues that make business connections effective, enjoyable and interesting (e.g., to new clients, funding, ideas, investments, jobs, partnerships, projects, promotions and other synergistic growth opportunities).
CoolTea - brewing business connections you can trust to grow your business!
